In 2005, the United Kingdom book _LS_BUSINESS

Paul Richardson excerpts of the publishing business weekly edition of strategies to reduce the number of book publishing, marketing focus on a few books on higher sales volume. Public published no suspense in 2005, the United Kingdom book market sales and sales of bestsellers are expected. Adult Fiction category Bestsellers list, Dan ? Brown said his 4 novel occupies four standings before, Rowling's Harry Potter and the half-blood Prince (adult Edition) ". Compared with the adult version, this book better children's version, as of 2005 the total category ranking United Kingdom bestsellers. Harry Potter and the half-blood Prince "in the United Kingdom market for the year as the total sales volume of $ 350 million copies, only the first day of listing, sales exceeded 2 million copies. Adult non-fiction books, Jamie ? Oliver's Jamie's Italy "is the most eye-catching book. Jamie ? Oliver is a United Kingdom culinary superstar, he's three popular TV programs become United Kingdom's most popular hosts, combined with his TV programme published book that has become wildly popular in hot pursuit. Other books on the list is not a biography of TV Hall of Fame is the number with the "independence" and related books. In 2005, Japan crossword "few" swept the United Kingdom, from this list of conditions, there is very good. And TV-related fashion, cooking, fitness, weight loss and history books are in a good performance in 2005. In addition, maps and travel books sales is also good. From the 2005 adult fiction and nonfiction best-seller list class evident on TV on book sales impact is very large. In addition to a high of program ratings and related books sales high, and book-related television shows and also on the book market has had great influence, especially the Richard and Judy Club novel through time and space, wife of success among adult fiction category bestsellers top 10, you benefit from the Richard and Judy Club. Bestsellers list reflects United Kingdom book market of another character �� the very intolerance. In the ranking of the top 100 best sellers, only two books by authors from non-English speaking countries �� one from Spain's Carlos ? Louis hereby ? la where, another is Afghanistan author Kal de Hu Saini, his work "chasing the kite child in the United States more successful, becoming the United States 2005 Bestsellers list runner-up-all other authors of the books come mainly from the United States and United Kingdom. United Kingdom's popular publishing market by a few multinational corporations carved, Bloomsbury Publishing Company is a market share of the top 10 in the only independent publishing company, this is because the "Harry Potter" series hot sake. The top 10 companies occupied the United Kingdom public publishing market 62%. In the fictional books market monopoly more serious �� RHW 34%, Hodder/Penguin Orion19.3%, 11%, Harper Collins 10.5%, Time Warner 6.8% and Pan Macmillan 5.1% 6 companies of the market share of a total of up to 87%. In the children's book market, market share is the ratio of distribution �� Bloomsbury (15.8%), and the Penguin/DK14%, Aegwynn Monte 8.7% and RHW 7.2%, Harper Collins 6.6%, Hodder6.3% and Pan Macmillan 6%, the seven companies accounted for the entire market of 2/3. Only non-fiction books market monopoly is not too serious, like the LP and Automobile Association this map and travel book publishers also have very good performance. In 2005, in addition to specific groups in order to consolidate the market position of acquisitions, the United Kingdom publishing does not appear large mergers and acquisitions activities. Education and professional publishing facing challenges educational, academic, STM and professional book market than the mass market is small, but big profits. With primary and secondary markets, publishers are most concerned about the Government and schools to purchase amount (in the United Kingdom, from schools to purchase educational materials, lend the students use). United Kingdom Government supports the reading and mathematics courses, and a special fund to support, but also intends to develop high-level Government online courses, this textbook publishers will be a great threat. In the higher education market, textbook publishers face the biggest challenges, students are increasingly buying second-hand books, and they on the Internet and school intranets provide free content dependence of getting higher and higher. On the academic publishers, the University library book budget decline is the greatest problem. While the library to electronic journals and digital service providers of the budget amount was increased. For journal publishers, and academic challenges, according to the open publishing initiative, the research results should be read in public on the website. In this case, the largest academic publishers and professional publishers or very confident and very successful. Reid set is the world's largest scientific, technical and medical journals Publisher, has the world's largest scientific, medical, legal and commercial databases, which consists of traditional book publishers to digital information provider identity transformation was very successful, at present, this process is still in progress. Peisheng group performed well in the field of education and publication. In addition, peisheng education publishing group, Oxford University Press, Macmillan Publishing Company on a global scale ELT publishing boom. In China, these three publishing company also has its own relationship of close alliancesAs a partner. Educational, academic, STM and professional book market dependence on the world market is very high. To Oxford University Press, for example, 85% of sales came from outside the United Kingdom market, other publishers are also largely the case. Supermarket into book sales biggest winners in library and retail areas, market growth overall rendering, a number of distribution channels. In 2005, the supermarket become winners book sales, becoming the main mass bestsellers, sales channels, a means of attracting readers in supermarkets is discount promotions. The Internet bookshop, particularly the Amazon site is rapidly expanding customer base in profit, now United Kingdom more than 50% of Internet users are using Amazon. In fact, online shopping is not limited to books, music, clothing, electronics, etc. can be purchased through the online store. Among them, the book is online shopping patterns of the most popular products. In 2005, the United Kingdom the market share of online booksellers from 2004 of 9% growth of 13%. Supermarket bookstore's market share grows to 7.5%, but the books Bookstore sales in supermarkets for more than 50 percent above the General market fiction books and low-cost children's books. Losing positions not only independent bookstore, chain bookstores and book clubs. Independent bookstores in recent years gradually shrinking market share, the operation of the chain bookstores until 2005, only better. The battle for market share of fighting a theme is a discount. Harry Potter and the half-blood Prince "of recommended retail price is �� 16.99, big chain bookstores discount price is �� 11.99, Amazon websites Bookstore sales and supermarket price low to 8 pounds. As a result, independent bookstore from the supermarket to buy a book from the Publisher or wholesalers in the hands of the stock of lower prices, greater profit margins. And independent bookstore discounts at least, they only slightly lower than the recommended retail price sold to their customers, and this part of the number of customers is quite small. Discount to blow the chain bookstore. Chain store sales and income are faced down �� the United Kingdom's largest chain of bookstores Watt stone wants to take over the United Kingdom's third largest chain bookstores Alta card, if the project succeeds, Watt stone of market share will account for 25% of the entire market. However, the United Kingdom fair trade and the Competition Commission is examining whether the item is contrary to the public interest, in April this year, a decision on this. Watt stone chain bookstores CEO had resigned, and admitted that he had underestimated the impact of the online bookstore. According to his original estimate, the bookstore market share does not exceed 10%. Discount the impact of the entire book market is also reflected in the average retail price. In 2005, the United Kingdom book market average retail price �� 7.60, 2004 �� 7.77 much lower price. In fact, 2005 United Kingdom books recommended retail price on the market, is higher in books such as the Harry Potter and the half-blood Prince "(16.99 pounds)," Jamie's Italy (20.00 m) is the best seller list on good books. The Internet brings another shock was that second-hand book market expansion. Amazon, Abebooks, and other used Bookstore offers Internet trading platform for online bookstore has a huge variety and quantity of books in the database. This new book retailers will undoubtedly have a significant impact, at the same time, the Publisher, author of interests has also been greatly affected. Publishers aimed at world market United Kingdom is the largest exporter of books, is second only to the United States's second-largest exporter of copyright. In 2005, the United Kingdom book exports amounted to 13 billion pounds (equivalent to 182 million), copyright output amounted to 3 million pounds (equivalent to 42 billion). United Kingdom book largest export markets are the United States, the EU countries and Australia, South Africa, India, China, Hong Kong, and other English speaking countries and regions. In recent years, despite the fact that China is becoming a United Kingdom publishers increasingly important market, but only just become one of the top 20 bits. United Kingdom Publisher has aimed at the Chinese market, they are optimistic about the tremendous potential of the market. STM, academic and ELT Publisher began entering China, now, has had many popular publishers representative office opened in China. China may also become United Kingdom book content. Penguin has 10 million price buy Jiang Rong's Wolf Totem "English copyright, if the Wolf Totem" in the United Kingdom market achieved good performance, will likely become the contemporary Chinese literature published in the beginning of the wave. Prospect 2006 2006, Dan Brown, very likely continue the movers and shakers �� this year he will publish a new novel, the da Vinci ? tatsu ? password "films will also be introduced. "Harry Potter" series terminator article earliest will be published in 2007, but with a new set of "Harry Potter" film, "Harry Potter" series will continue selling. Although there is no indication, 2006 United Kingdom book market appears great changes, overall market or the minor decline. This situation will lead to major publishing companies, in particular education, academic and professional Publisher, active in East Asia, and other potential market opportunities. In the United Kingdom local retail market, the competition will become more intense, no doubt, supermarkets and Internet Bookstore market share will increase, they will give the traditional chain of bookstores and independent bookstores brings greater pressure. In addition, Google, Yahoo, Amazon, Microsoft, and other digital service providers, Helmholtz Holtzbrinck and Bertelsmann this positive provides digital content publishers, developing digital reader Sony will bring to traditional publishersTo significant challenges. The road ahead, unpredictable, so full of hope.